Tovani Health Launches as Sister Practice to Discreet Ketamine

Palm Beach County, FL. Dr. Benjamin Soffer is pleased to announce the launch of Tovani Health, a sister practice to the established Discreet Ketamine brand. The new practice operates alongside Discreet Ketamine, offering the same evidence-based care with a refreshed identity and priority appointment access for patients across Florida and New Jersey.

The Meaning Behind the Name

The name Tovani is drawn from the Hebrew phrase "Tov Ani," which translates simply to "I am good." It is a quiet, grounded affirmation, the kind of statement a person hopes to be able to say honestly about themselves. For patients arriving at the practice often after years of struggling with depression, anxiety, post-traumatic stress, or chronic pain, the phrase captures the destination far better than any clinical description could. The goal of treatment is not merely the absence of suffering but the genuine experience of being well.

"Patients come to us at some of the most difficult moments of their lives," said Dr. Soffer. "What they want is not complicated. They want to feel like themselves again. They want to be able to say, honestly, that they are good. The name Tovani is a reminder, both for our patients and for our team, of what we are actually working toward."

Ketamine as a Path to Wellness

The practice is built around the understanding that ketamine, when used in a medically supervised setting, is more than a treatment for symptoms. For many patients, it functions as a bridge. It can interrupt cycles of rumination, soften the grip of depression, and create space for genuine psychological healing in ways that conventional medications often cannot. Patients frequently describe the experience as a kind of return, a reconnection with parts of themselves they had nearly forgotten existed.

Wellness, in this framework, is not a destination reached through medication alone. It is the broader state that becomes accessible once the most acute symptoms loosen their hold. Ketamine therapy is one of the most powerful tools available for opening that door, and Tovani Health is designed to help patients walk through it.

A Refreshed Practice with Familiar Roots

Tovani Health operates under Dr. Soffer's clinical leadership and follows the same evidence-based protocols that have defined Discreet Ketamine since its founding. The treatment approach, the medical oversight, and the standards of care are consistent across both brands. What Tovani adds is a refreshed visual identity, a calmer aesthetic intended to feel less clinical, and priority scheduling for patients who value faster access to care.

The decision to launch a sister brand rather than rebrand the existing practice was a deliberate one. Discreet Ketamine has built strong recognition and trust over its years of operation, and many patients prefer its established identity. Tovani Health offers an alternative for those who want a different feel without disrupting what already works.

About Dr. Benjamin Soffer

Dr. Soffer is a board-certified physician practicing in Palm Beach County, Florida, with licensure that extends his reach into New Jersey as well. He is the founder of Discreet Ketamine, a leading provider of medically supervised ketamine-assisted therapy in South Florida, and the operator of a 24/7 true-concierge primary care practice that includes in-home visits across the region.

His clinical philosophy emphasizes accessibility, individualized care, and the importance of the doctor-patient relationship in an era when so much of medicine has become impersonal and transactional. He is a frequent contributor to PBCMMG on topics ranging from anti-inflammatory nutrition to the corporatization of medicine, and his writing reflects the same patient-centered values that define his clinical practice.

Dr. Soffer holds the view that medicine, at its best, is a deeply human endeavor. The technical knowledge matters, the protocols matter, the medications matter, but none of those things can substitute for the willingness of a physician to actually know their patients and to be present with them through difficult moments. That conviction shapes every aspect of how both Discreet Ketamine and Tovani Health operate.

Serving Florida and New Jersey

Tovani Health is now accepting patients across Florida and New Jersey. The practice offers ketamine-assisted therapy for treatment-resistant depression, anxiety disorders, post-traumatic stress, and certain chronic pain conditions. Treatment is delivered exclusively in the at-home setting using sublingual ketamine, with peer supervision throughout each session and a safety-first protocol that guides every aspect of the treatment experience.

Patients interested in learning more, scheduling a consultation, or determining whether ketamine therapy may be appropriate for their situation can visit tovanihealth.com.