E-E-A-T

Editorial

Definition

Experience, Expertise, Authoritativeness, Trustworthiness — the framework Google's quality raters use to evaluate content credibility, especially for YMYL topics like medicine.

Related Terms

YMYL

Your Money or Your Life — Google's term for content categories (medical, financial, legal, safety) that can affect a person's well-being and are therefore held to higher quality and accuracy standards.

Definition is editorial and educational; not a substitute for medical advice. See our Medical Disclaimer.